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Oferta od
firmy
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Stan
nowe
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Rok wydania
2014
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Tematyka
filologie, językoznawstwo
Symbolic Communication Strategies
(SERIA: DISCUSSING COMMUNICATION 1)
red. Grażyna Habrajska
Primum Verbum
ISBN: 978-83-62157-96-9
Łódź 2014
ilość stron: 214
oprawa miękka
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Table of Contents
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Piotr Fąka, Zofia Władyka-Łuczak
Visual Competence – Mapping Out the Territory
Annette Siemes
Voll normal. Die (Untersuchung der) Aushandlung von Normalitätsbereichen in der Kommunikation
Aleksy Awdiejew
Fundamental Components of the Advertising Process
Grażyna Habrajska
Stylistic Varieties of Advert
Zofia Władyka-Łuczak
The Perception of Advertising
Anna Obrębska
Ethical Aspects of Creating an Image of Animal Husbandry (Based on the Example of Cows) in Television Commercials
Anna Obrębska
The Motif of Death as a Tool for Influencing Society in Social and Commercial Advertising Campaigns
Joanna Ślósarska
Nomad's Camp Text in Relation to Communitas (On the Example of Jerzy Pawłowski's Emigration Literary Output)
Teresa Podemska-Abt
Words as Stones. A. Heiss’ Poetic And (Socio-)Literary Messages
Olga Bogdańska
Summer Riots 2011: An Analysis of British Media Coverage
Monika Łukasik-Duszyńska
Facebook. The European Union on Social Networking Sites